Seoul eats around the clock, and it eats everywhere: in century-old covered markets, in tent bars that appear at dusk, in alleys given over entirely to one dish. For the visitor, this is the most accessible great food city in Asia — cheap, fast, fiercely proud, and organised so that the best things cost the least.
Key facts
- Getting there: Incheon International Airport, about an hour from central Seoul by express train
- Best months: April–May and September–October, when the weather is mild and dry
- What it costs: a serious market feast rarely exceeds the price of a London sandwich
- Payment: cards are widely accepted, but market stalls prefer cash
Gwangjang Market: the essential first stop
Founded in 1905, Gwangjang Market in Jongno district is Seoul's oldest continuously running market and its most celebrated eating hall. Come at lunchtime, find a stool at any busy stall, and start with the two signatures.
First, bindaetteok — mung-bean pancakes ground fresh in stone mills, fried in shallow oil until the edges shatter. They arrive golden, dense and lacy, with a soy-vinegar dip. Second, mayak gimbap, the small seaweed rice rolls whose nickname means addictive — the mustard dipping sauce explains it. The market is also famous for its yukhoe alley, where a cluster of long-established specialists serves Korean beef tartare with pear and raw egg yolk; the well-known houses display their history proudly, and queues tell you which they are.